A. The Company
Nature of the Business
The Rexobar is basically a business for profit. It sells products and services in exchange for profit.
Type of Operation
The Rexobar is engaged in merchandising and service concern. It sells food and drinks and also provides services like entertainment through musical performance.
The most possible sources for its food products specially for exotic foods will come from rural areas near in Quezon City like Laguna, Bulacan and Pampanga. Others will come from Quezon City.
The Length of Study
The Rexobar assumes to exist in a long run and would able to regain its capital within five (5) years. It would gradually meet its financial stability and financial performance in the succeeding years.
B. Products and Services
The products that the Rexobar will going to offer are: 1.) regular foods such as local and foreign dishes, classic daily meals 2.) exotic foods like adobo/fried/roasted rat and frog, fried beetles, adobong kambing, fried crickets, papaitan, balut, sauted (ginisa) huge worms and 3.) drinks specifically wines, juices, liquor and variety of beverages that are always available in all Restobars. The Rexobar is also in the service concern. It offers services like daily musical band performances for customer entertainment, delivery service and other exclusive services.
C. The Market and Marketing Strategy
The Rexobar Company targets to have all the customers in the legal age (adults) for all the products and services its offers but for minors the company will strictly don't allow to sell any alcoholic beverages. In general, Rexobar company covers all the potential customers for the product and services it offers.
In able for the Rexobar to be known, it will undertake the following promotional activities:
1.) Advertisement - the Rexobar company will release ads in newspapers and online ads in websites for better promotion.
2.) Free taste - In order to let the customers know that the Rexobar's foods are sure to have great and delightful tastes.
3.) Promos - The Rexobar will also provide limited promos like discounts, freebies, free delivery and other seasonal offers like venue for special celebration.
There are only few competitors particularly in the area of Quezon City the sell exotic food but may competitors within the general line of the business - Restaurant and Bar.
E. Project Sight or Location
Within the vicinity of Quezon City as possible - in Timog where large number of people are living. There's is no common restaurant in Quezon City that specializes the selling of exotic foods so it is good to start in this place where there are no known competitors yet.
F. Financing or Capitalization Requirement
The Rexobar needs a great capital to start the operation. Since it is a partnership company, the capital is equally shared by the partners. Eighty percent (80%) would come from the equal shares of each partner and twenty percent (20%) would come from loan from bank. The estimated initial capital would gone up to three million (3,000,000) pesos base on the Rexobar's estimated operating expenses.