2.0 Company Summary
2.1 Company Description
Exogrill is a partnership business in the line of food service that sells exotic food or street food as its principal products; and drinks as its secondary products. It is a small business situated beside NSR Price mart in Muñoz, Quezon City. The business is managed and participated by Jerry Jake G. Reyes as General Manager, Janine Adornado as HR Manager, Sarah Jane Mata as Financial Manager, Gemmalyn Mascardo as Operations Manager, Ma. Rosario Valera as Marketing Manager and Mark Jason Sanchez as Production Manager.
2.1 Company Ownership/Legal form
Exogrill is a partnership business in which capital is contributed equally by each partner. Each partner has its respective role in running the business. Each of them has agreed to comply with the partnership contract that deals with the capital contributions, division of profit and loss and dissolution procedures for the partners who act as co-owners of Exogrill.
2.2.1 Articles of partnership
2.3 Start-up requirements
2.4 Company / Store location
Exogrill's location is located beside SNR Price Mart in Muñoz, Quezon City. The place is a personal advantage for the part of the owners because it is near to their respective homeplaces. Also, many people are noticiably passing in that particular area. It is also a good source to obtain our needs for our products.
2.4.1 Location
The location of the business is well-situated. We have considered factors that are very important in choosing a good business location:
¤ Firstly, for personal preference, it is more convinient and comfortable to run a business just near to your homeplace, near to your friends and near to your family.
You can easily ask assistance from them when you need help.
¤ customer accessibility is a great factor, so we ensure that the place must have many people on it. The Exogrill's place is just near to a public market in muñoz and also just a few steps from muñoz footbridge where you can always observe the passers-by that keep moving. By considering the above factors, we can tell that the Exogrill has chosen a very good location.
2.4.1 Barangay map
2.4.2 Location map
2.5 SWOT analysis
STRENGTHS
*New Business
-being a new business is a challenge but also an advantage because many customers try new business to find new, to experience new and to compare.
*Unique Products
-unlike ordinary small food business that only focus on a single food product, the Exogrill concentrates on exotic food which considerably unique and has many variants for the distinct demands of each customer.
*Affordability
-customers always look on to the affordability of a product, before they buy it. Unlike other food offered by food cart businesses, Exogrill will sell its product cheap or affordable in the market.
*Ease of Preparation
-most of our products are grilled and fried that only require short time to prepare. This is one advantage of our product.
*Availability of Existing Customers
-street foods have been perceived by many people as delicious and very affordable food. It is a personal advantage of the Exogrill to acquire many customers.
WEAKNESSES
*Low Start-up Capital
- low start-up capital means capable only for starting a small business with limite products.
OPPORTUNITIES
*Availability of Many Potential buyers
* Small and Few Competitors
* Capacity for Innovation
- the Exogrill can gradually expand it's current market situation into a bigger business (e.g. Restaurant and Restobar)
THREATS
*Increasing Basic Business Expenses (e.g. Rent, electricity, water etc.)
-increase in the basic business expenses may greatly affect the outcome of the business.
Saturday, September 25, 2010
1.9 Keys to success
We believe that the Exogrill will gain its market potentials by considering the following:
a. Product/Service
Exogrill will only sell the popular and commonly ordered street foods or exotic foods to ascertain their selling potentials. These are exotic foods enhanced in taste and assured clean. Of course, to make the package complete, we will also sell affordable drinks compatible with street foods and feel more the experience of eating these food.
b. Price
Affordability is a great factor so we take consideration to sell the products and services in the most affordable price as for a business starter.
c. Promotion
In able for the Exogrill to become known, it will undertake the following promotional activities:
1.) Advertisement - considering that Exogrill is just a new and has a limited capital, it cannot afford the ads that require huge amount of money, but some alternative like "free online ads on websites" will do. Entering the social networking sites with our ads will also help promote the business.
2.) Free Taste - It's the best way to introduce our products in public , to offer free taste and to encourage them to try Exogrill products particularly the exotic or street food.
3.) Building Good relationship with customers - it is our devotion to serve our customers deligently and efficiently, their good feedbacks will serve as an inspiration to continue our sincere service. By this we can create a good relationship with our customers and get their loyalty and trust to stick on us and patronize our products. Their compliments and good comments will encourage other people to try buying on our business.
d. Place - the location of the business is well-situated. We have considered factors that are very important in choosing a good business location:
¤ Firstly, for personal preference, it is more convinient and comfortable to run a business just near to your homeplace, near to your friends and near to your family.
You can easily ask assistance from them when you need help.
¤ customer accessibility is a great factor, so we ensure that the place must have many people on it. The Exogrill's place is just near to a public market in muñoz and also just a few steps from muñoz footbridge where you can always observe the passers-by that keep moving.
¤ Lastly, availability of the material resources for our products (especially we are engaged in a food business) must also considered. The location is near to the possible sources of the Exogrill's primary products - the exotic food : in muñoz market, just beside the business location and balintawak market, just a short ride from the said place.
e. People / Management Team
As for the start of business operation, the partners will manage the Exogrill as the co-owners and co-workers too. The partners will also be the employees of the business and would just ask assistance from family, relatives or friends. The partners assume that on the first three months of operations, there will only be few customers that need few staffs. After three months of operations, the Exobar will hire appropriate numbers of staffs for proper accomodation of customers and better provision of services. The management team will be led by the partners themselves.
F. Profitability
The exotic food or the street food which shows good market potentials will earn good profits. These foods are affordable which people do consider when buying a product or service. Ease of preparation and satisfying taste are also factors that will help. These three characteristics that we can see in almost all exotic or street foods will surely give assurance that the profitability for these products is really visible.
We believe that the Exogrill will gain its market potentials by considering the following:
a. Product/Service
Exogrill will only sell the popular and commonly ordered street foods or exotic foods to ascertain their selling potentials. These are exotic foods enhanced in taste and assured clean. Of course, to make the package complete, we will also sell affordable drinks compatible with street foods and feel more the experience of eating these food.
b. Price
Affordability is a great factor so we take consideration to sell the products and services in the most affordable price as for a business starter.
c. Promotion
In able for the Exogrill to become known, it will undertake the following promotional activities:
1.) Advertisement - considering that Exogrill is just a new and has a limited capital, it cannot afford the ads that require huge amount of money, but some alternative like "free online ads on websites" will do. Entering the social networking sites with our ads will also help promote the business.
2.) Free Taste - It's the best way to introduce our products in public , to offer free taste and to encourage them to try Exogrill products particularly the exotic or street food.
3.) Building Good relationship with customers - it is our devotion to serve our customers deligently and efficiently, their good feedbacks will serve as an inspiration to continue our sincere service. By this we can create a good relationship with our customers and get their loyalty and trust to stick on us and patronize our products. Their compliments and good comments will encourage other people to try buying on our business.
d. Place - the location of the business is well-situated. We have considered factors that are very important in choosing a good business location:
¤ Firstly, for personal preference, it is more convinient and comfortable to run a business just near to your homeplace, near to your friends and near to your family.
You can easily ask assistance from them when you need help.
¤ customer accessibility is a great factor, so we ensure that the place must have many people on it. The Exogrill's place is just near to a public market in muñoz and also just a few steps from muñoz footbridge where you can always observe the passers-by that keep moving.
¤ Lastly, availability of the material resources for our products (especially we are engaged in a food business) must also considered. The location is near to the possible sources of the Exogrill's primary products - the exotic food : in muñoz market, just beside the business location and balintawak market, just a short ride from the said place.
e. People / Management Team
As for the start of business operation, the partners will manage the Exogrill as the co-owners and co-workers too. The partners will also be the employees of the business and would just ask assistance from family, relatives or friends. The partners assume that on the first three months of operations, there will only be few customers that need few staffs. After three months of operations, the Exobar will hire appropriate numbers of staffs for proper accomodation of customers and better provision of services. The management team will be led by the partners themselves.
F. Profitability
The exotic food or the street food which shows good market potentials will earn good profits. These foods are affordable which people do consider when buying a product or service. Ease of preparation and satisfying taste are also factors that will help. These three characteristics that we can see in almost all exotic or street foods will surely give assurance that the profitability for these products is really visible.
Chapter 1
1.0 Executive Summary
Exogrill is simply a small business engaged in selling food like street food (but in more general term, we call it exotic food). From the name itself, the business offers primarily exotic food as well as other popular pinoy street food. Exogrill also offers drinks as its secondary products like "juices, palamig, and softdrinks" that are readily available and sold in affordable prices. Exogrill is most likely a food cart business but it is somehow different for it offers different variants of exotic or street food and not solely focusing on one or single food product unlike other food cart businesses.
Street food is very common on filipinos especially for those who live in urban areas. Many people have patronized street food because of its affordability, ease of preparation and because of its unique taste. Up to this present, street food still has consistent customer demand among urban-dwellers. And it's by this we can tell that
availability of many potetial buyers can easily be obtained by Exogrill.
The location of Exogrill is beside SNR Price Mart in muñoz, Quezon City. Aside from being near to the homeplaces of the business owners, it is also near to a public market and foot bridge where there are many passers-by passing every minute and every second. The passers-by are the Exogrill's principal target customers who are spontaneously become potential buyers of products within a given place. The place is also chosen to obtain the necessary ingredients and materials needed for the products of Exogrill because of the public market nearby.
The potential customers of Exogrill are adults and students from age twelve and above who are very capable and have good chances of buying exotic or street food. These people belong to an average filipino who only earns income just enough and always consider the affordability of a product.
The marketing strategy of Exogrill is to emphasize the selling of exotic food (knowing that it is already considered part of Filipino culture). The business will be always open for change (innovation) and is very positive to get a good market potential and soon to become a bigger business.
Exogrill is a partnership business that will be equally managed by Jerry Jake Reyes, Janine Adornado, Sarah Jane Mata, Gemmalyn Mascardo, Ma. Rosario Valera and Mark Jason Sanchez. Each of them plays equal participation in running the business.
1.1 Name of the Business
Exogrill business is a small food-selling business associated with selling of exotic food or street food and drinks as well. The name "Exogrill" was derived from the words "exotic" and "grill" because most exotic foods being offered are grilled. The two words were combined to form "Exogrill"
1.2 Vision and Mission/Credo
1.2.1 Core Purpose
to give an outstanding impression of unique exotic food taste with the purpose of meeting their demands for an affordable yet reasonable exotic or street food.
1.2.2 Core Values
¤ Trust and integrity
- we will act with integrity which means always doing thing legally, ethically, and morally.
- we will honor the spirit and intent of our actions and our words.
¤ Employee Engagement
- we will contribute to a safe, secure and supportive work environment.
-we will pursue challenging and rewarding work opportunities that nature personal and professional initiative and growth.
- we will genuinely listen, seek understanding and encourage open dialogue
-we will recognize and celebrate individual and team success.
¤Customer Focus
-we will listen to our customers.
-we will focus on customer relationships that build, trust, confidence and loyalty.
¤Respect
-we will treat others with dignity, valuing and benefiting from personal differences.
-we will value other's time, skills, views and contributions.
-we will be accountable for the impact of our actions and behavior on fellow employees, customer, shareholders, and the communities in which we operate.
1.2.3 Mission
To meet the interest of Exogrill's valued customers on its products particularly the exotic food by serving them the best and well-served food products for the benefit of maintaining the good customer and business relationship empowered by their trust and loyalty for the Exogrill.
1.2.4 Vision
To establish a good food-selling business environment within Quezon City, made known by clean and satisfying food service, through proper customer accomodation and proper provision of goods and services just especially made for them.
1.3 Location
Exogrill's location is located beside SNR Price Mart in Muñoz, Quezon City. The place is a personal advantage for the part of the owners because it is near to their respective homeplaces. Also, many people are noticiably passing in that particular area. It is also a good source to obtain our needs for our products.
1.4 The Product/Service
The product that the Exogrill will going to offer are exotic foods or street foods such as:
balut, grilled chicken liver, adobong isaw, papaitan, bopis, tenga ng baboy, dugo ng manok, boiled quail eggs, adidas or chicken foot, and one day old chick.
Exogrill will also offer drinks as secondary products such as: palamig, softdrinks and bottled drinks.
1.4.1 Competitive edge
We believe that the Exogrill's product will be feasible. Exogrill has its competitive advantage in the market. The products have always been observed to gain adequate number of customers that exist eversince they were introduced in the market. These products such as street foods are known to be affordable and delicious. These are the foods that the Exogrill will bring onto the market, giving their most and delightful tastes appropriated for the demand of the majority customers with the same price at their improved taste.
1.5 The customers
Almost all ages are very good target market for exotic food or street food. Whether they are children, teen-agers or adults, they are the Exogrill's potential buyers. In more specific, people in age twelve (or even less) and older are the target customers of Exogrill.
1.6 Management
1.7 Financial highlights
1.8 Corporate Social Responsibility
Exogrill, even just a small business, will always give a great consideration its present and future impact given by its continous operation in the economy, social and environment.
1.8.1 Economic
Exogrill is devoted to being a decent business entity in the economy. By means of economic help, Exogrill will serve the community of Quezon City by giving job opportunities for the residents and encouraging other people to create a business even the small ones that mainly aim to improve their lives. We also advertise the exotic or street food as the people's alterative or one of the food choices for their appetite and pocket, since the street foods become a natural part of our culture.
1.8.2 Social
The Exogrill is not just a business estabished for profit; it is also committed to helping people even by just a little contribution. We will give a satisfying effort on giving people the best in food experience they deserve. We will introduce a clean and affordable street food or exotic food they used to find to satisfy the feeling for an exciting food taste like the exotic foods. We shall value the importance of good customer relationship more than the importance of money. It's more than enough to see them happy and satisfied with our service. Getting their trust and loyalty will be our abundant reward.
Enviromental
The environmental responsibility of Exogrill is also being valued. Exogrill will never be an additional burden to the present problem of our environment. The material wastes from food that the exogrill has produced, will be reused for other purpose like fertilizer for plants. The materials used like bottles, tin cans from drinks, will be recycled to produce useful creations like for artworks and improvised utensils. By these the Exogrill promotes the use of recycling for the conservation of the environment.
Exogrill is simply a small business engaged in selling food like street food (but in more general term, we call it exotic food). From the name itself, the business offers primarily exotic food as well as other popular pinoy street food. Exogrill also offers drinks as its secondary products like "juices, palamig, and softdrinks" that are readily available and sold in affordable prices. Exogrill is most likely a food cart business but it is somehow different for it offers different variants of exotic or street food and not solely focusing on one or single food product unlike other food cart businesses.
Street food is very common on filipinos especially for those who live in urban areas. Many people have patronized street food because of its affordability, ease of preparation and because of its unique taste. Up to this present, street food still has consistent customer demand among urban-dwellers. And it's by this we can tell that
availability of many potetial buyers can easily be obtained by Exogrill.
The location of Exogrill is beside SNR Price Mart in muñoz, Quezon City. Aside from being near to the homeplaces of the business owners, it is also near to a public market and foot bridge where there are many passers-by passing every minute and every second. The passers-by are the Exogrill's principal target customers who are spontaneously become potential buyers of products within a given place. The place is also chosen to obtain the necessary ingredients and materials needed for the products of Exogrill because of the public market nearby.
The potential customers of Exogrill are adults and students from age twelve and above who are very capable and have good chances of buying exotic or street food. These people belong to an average filipino who only earns income just enough and always consider the affordability of a product.
The marketing strategy of Exogrill is to emphasize the selling of exotic food (knowing that it is already considered part of Filipino culture). The business will be always open for change (innovation) and is very positive to get a good market potential and soon to become a bigger business.
Exogrill is a partnership business that will be equally managed by Jerry Jake Reyes, Janine Adornado, Sarah Jane Mata, Gemmalyn Mascardo, Ma. Rosario Valera and Mark Jason Sanchez. Each of them plays equal participation in running the business.
1.1 Name of the Business
Exogrill business is a small food-selling business associated with selling of exotic food or street food and drinks as well. The name "Exogrill" was derived from the words "exotic" and "grill" because most exotic foods being offered are grilled. The two words were combined to form "Exogrill"
1.2 Vision and Mission/Credo
1.2.1 Core Purpose
to give an outstanding impression of unique exotic food taste with the purpose of meeting their demands for an affordable yet reasonable exotic or street food.
1.2.2 Core Values
¤ Trust and integrity
- we will act with integrity which means always doing thing legally, ethically, and morally.
- we will honor the spirit and intent of our actions and our words.
¤ Employee Engagement
- we will contribute to a safe, secure and supportive work environment.
-we will pursue challenging and rewarding work opportunities that nature personal and professional initiative and growth.
- we will genuinely listen, seek understanding and encourage open dialogue
-we will recognize and celebrate individual and team success.
¤Customer Focus
-we will listen to our customers.
-we will focus on customer relationships that build, trust, confidence and loyalty.
¤Respect
-we will treat others with dignity, valuing and benefiting from personal differences.
-we will value other's time, skills, views and contributions.
-we will be accountable for the impact of our actions and behavior on fellow employees, customer, shareholders, and the communities in which we operate.
1.2.3 Mission
To meet the interest of Exogrill's valued customers on its products particularly the exotic food by serving them the best and well-served food products for the benefit of maintaining the good customer and business relationship empowered by their trust and loyalty for the Exogrill.
1.2.4 Vision
To establish a good food-selling business environment within Quezon City, made known by clean and satisfying food service, through proper customer accomodation and proper provision of goods and services just especially made for them.
1.3 Location
Exogrill's location is located beside SNR Price Mart in Muñoz, Quezon City. The place is a personal advantage for the part of the owners because it is near to their respective homeplaces. Also, many people are noticiably passing in that particular area. It is also a good source to obtain our needs for our products.
1.4 The Product/Service
The product that the Exogrill will going to offer are exotic foods or street foods such as:
balut, grilled chicken liver, adobong isaw, papaitan, bopis, tenga ng baboy, dugo ng manok, boiled quail eggs, adidas or chicken foot, and one day old chick.
Exogrill will also offer drinks as secondary products such as: palamig, softdrinks and bottled drinks.
1.4.1 Competitive edge
We believe that the Exogrill's product will be feasible. Exogrill has its competitive advantage in the market. The products have always been observed to gain adequate number of customers that exist eversince they were introduced in the market. These products such as street foods are known to be affordable and delicious. These are the foods that the Exogrill will bring onto the market, giving their most and delightful tastes appropriated for the demand of the majority customers with the same price at their improved taste.
1.5 The customers
Almost all ages are very good target market for exotic food or street food. Whether they are children, teen-agers or adults, they are the Exogrill's potential buyers. In more specific, people in age twelve (or even less) and older are the target customers of Exogrill.
1.6 Management
1.7 Financial highlights
1.8 Corporate Social Responsibility
Exogrill, even just a small business, will always give a great consideration its present and future impact given by its continous operation in the economy, social and environment.
1.8.1 Economic
Exogrill is devoted to being a decent business entity in the economy. By means of economic help, Exogrill will serve the community of Quezon City by giving job opportunities for the residents and encouraging other people to create a business even the small ones that mainly aim to improve their lives. We also advertise the exotic or street food as the people's alterative or one of the food choices for their appetite and pocket, since the street foods become a natural part of our culture.
1.8.2 Social
The Exogrill is not just a business estabished for profit; it is also committed to helping people even by just a little contribution. We will give a satisfying effort on giving people the best in food experience they deserve. We will introduce a clean and affordable street food or exotic food they used to find to satisfy the feeling for an exciting food taste like the exotic foods. We shall value the importance of good customer relationship more than the importance of money. It's more than enough to see them happy and satisfied with our service. Getting their trust and loyalty will be our abundant reward.
Enviromental
The environmental responsibility of Exogrill is also being valued. Exogrill will never be an additional burden to the present problem of our environment. The material wastes from food that the exogrill has produced, will be reused for other purpose like fertilizer for plants. The materials used like bottles, tin cans from drinks, will be recycled to produce useful creations like for artworks and improvised utensils. By these the Exogrill promotes the use of recycling for the conservation of the environment.
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