1.9 Keys to success
We believe that the Exogrill will gain its market potentials by considering the following:
a. Product/Service
Exogrill will only sell the popular and commonly ordered street foods or exotic foods to ascertain their selling potentials. These are exotic foods enhanced in taste and assured clean. Of course, to make the package complete, we will also sell affordable drinks compatible with street foods and feel more the experience of eating these food.
b. Price
Affordability is a great factor so we take consideration to sell the products and services in the most affordable price as for a business starter.
c. Promotion
In able for the Exogrill to become known, it will undertake the following promotional activities:
1.) Advertisement - considering that Exogrill is just a new and has a limited capital, it cannot afford the ads that require huge amount of money, but some alternative like "free online ads on websites" will do. Entering the social networking sites with our ads will also help promote the business.
2.) Free Taste - It's the best way to introduce our products in public , to offer free taste and to encourage them to try Exogrill products particularly the exotic or street food.
3.) Building Good relationship with customers - it is our devotion to serve our customers deligently and efficiently, their good feedbacks will serve as an inspiration to continue our sincere service. By this we can create a good relationship with our customers and get their loyalty and trust to stick on us and patronize our products. Their compliments and good comments will encourage other people to try buying on our business.
d. Place - the location of the business is well-situated. We have considered factors that are very important in choosing a good business location:
¤ Firstly, for personal preference, it is more convinient and comfortable to run a business just near to your homeplace, near to your friends and near to your family.
You can easily ask assistance from them when you need help.
¤ customer accessibility is a great factor, so we ensure that the place must have many people on it. The Exogrill's place is just near to a public market in muñoz and also just a few steps from muñoz footbridge where you can always observe the passers-by that keep moving.
¤ Lastly, availability of the material resources for our products (especially we are engaged in a food business) must also considered. The location is near to the possible sources of the Exogrill's primary products - the exotic food : in muñoz market, just beside the business location and balintawak market, just a short ride from the said place.
e. People / Management Team
As for the start of business operation, the partners will manage the Exogrill as the co-owners and co-workers too. The partners will also be the employees of the business and would just ask assistance from family, relatives or friends. The partners assume that on the first three months of operations, there will only be few customers that need few staffs. After three months of operations, the Exobar will hire appropriate numbers of staffs for proper accomodation of customers and better provision of services. The management team will be led by the partners themselves.
F. Profitability
The exotic food or the street food which shows good market potentials will earn good profits. These foods are affordable which people do consider when buying a product or service. Ease of preparation and satisfying taste are also factors that will help. These three characteristics that we can see in almost all exotic or street foods will surely give assurance that the profitability for these products is really visible.
Saturday, September 25, 2010
Chapter 1
1.0 Executive Summary
Exogrill is simply a small business engaged in selling food like street food (but in more general term, we call it exotic food). From the name itself, the business offers primarily exotic food as well as other popular pinoy street food. Exogrill also offers drinks as its secondary products like "juices, palamig, and softdrinks" that are readily available and sold in affordable prices. Exogrill is most likely a food cart business but it is somehow different for it offers different variants of exotic or street food and not solely focusing on one or single food product unlike other food cart businesses.
Street food is very common on filipinos especially for those who live in urban areas. Many people have patronized street food because of its affordability, ease of preparation and because of its unique taste. Up to this present, street food still has consistent customer demand among urban-dwellers. And it's by this we can tell that
availability of many potetial buyers can easily be obtained by Exogrill.
The location of Exogrill is beside SNR Price Mart in muñoz, Quezon City. Aside from being near to the homeplaces of the business owners, it is also near to a public market and foot bridge where there are many passers-by passing every minute and every second. The passers-by are the Exogrill's principal target customers who are spontaneously become potential buyers of products within a given place. The place is also chosen to obtain the necessary ingredients and materials needed for the products of Exogrill because of the public market nearby.
The potential customers of Exogrill are adults and students from age twelve and above who are very capable and have good chances of buying exotic or street food. These people belong to an average filipino who only earns income just enough and always consider the affordability of a product.
The marketing strategy of Exogrill is to emphasize the selling of exotic food (knowing that it is already considered part of Filipino culture). The business will be always open for change (innovation) and is very positive to get a good market potential and soon to become a bigger business.
Exogrill is a partnership business that will be equally managed by Jerry Jake Reyes, Janine Adornado, Sarah Jane Mata, Gemmalyn Mascardo, Ma. Rosario Valera and Mark Jason Sanchez. Each of them plays equal participation in running the business.
1.1 Name of the Business
Exogrill business is a small food-selling business associated with selling of exotic food or street food and drinks as well. The name "Exogrill" was derived from the words "exotic" and "grill" because most exotic foods being offered are grilled. The two words were combined to form "Exogrill"
1.2 Vision and Mission/Credo
1.2.1 Core Purpose
to give an outstanding impression of unique exotic food taste with the purpose of meeting their demands for an affordable yet reasonable exotic or street food.
1.2.2 Core Values
¤ Trust and integrity
- we will act with integrity which means always doing thing legally, ethically, and morally.
- we will honor the spirit and intent of our actions and our words.
¤ Employee Engagement
- we will contribute to a safe, secure and supportive work environment.
-we will pursue challenging and rewarding work opportunities that nature personal and professional initiative and growth.
- we will genuinely listen, seek understanding and encourage open dialogue
-we will recognize and celebrate individual and team success.
¤Customer Focus
-we will listen to our customers.
-we will focus on customer relationships that build, trust, confidence and loyalty.
¤Respect
-we will treat others with dignity, valuing and benefiting from personal differences.
-we will value other's time, skills, views and contributions.
-we will be accountable for the impact of our actions and behavior on fellow employees, customer, shareholders, and the communities in which we operate.
1.2.3 Mission
To meet the interest of Exogrill's valued customers on its products particularly the exotic food by serving them the best and well-served food products for the benefit of maintaining the good customer and business relationship empowered by their trust and loyalty for the Exogrill.
1.2.4 Vision
To establish a good food-selling business environment within Quezon City, made known by clean and satisfying food service, through proper customer accomodation and proper provision of goods and services just especially made for them.
1.3 Location
Exogrill's location is located beside SNR Price Mart in Muñoz, Quezon City. The place is a personal advantage for the part of the owners because it is near to their respective homeplaces. Also, many people are noticiably passing in that particular area. It is also a good source to obtain our needs for our products.
1.4 The Product/Service
The product that the Exogrill will going to offer are exotic foods or street foods such as:
balut, grilled chicken liver, adobong isaw, papaitan, bopis, tenga ng baboy, dugo ng manok, boiled quail eggs, adidas or chicken foot, and one day old chick.
Exogrill will also offer drinks as secondary products such as: palamig, softdrinks and bottled drinks.
1.4.1 Competitive edge
We believe that the Exogrill's product will be feasible. Exogrill has its competitive advantage in the market. The products have always been observed to gain adequate number of customers that exist eversince they were introduced in the market. These products such as street foods are known to be affordable and delicious. These are the foods that the Exogrill will bring onto the market, giving their most and delightful tastes appropriated for the demand of the majority customers with the same price at their improved taste.
1.5 The customers
Almost all ages are very good target market for exotic food or street food. Whether they are children, teen-agers or adults, they are the Exogrill's potential buyers. In more specific, people in age twelve (or even less) and older are the target customers of Exogrill.
1.6 Management
1.7 Financial highlights
1.8 Corporate Social Responsibility
Exogrill, even just a small business, will always give a great consideration its present and future impact given by its continous operation in the economy, social and environment.
1.8.1 Economic
Exogrill is devoted to being a decent business entity in the economy. By means of economic help, Exogrill will serve the community of Quezon City by giving job opportunities for the residents and encouraging other people to create a business even the small ones that mainly aim to improve their lives. We also advertise the exotic or street food as the people's alterative or one of the food choices for their appetite and pocket, since the street foods become a natural part of our culture.
1.8.2 Social
The Exogrill is not just a business estabished for profit; it is also committed to helping people even by just a little contribution. We will give a satisfying effort on giving people the best in food experience they deserve. We will introduce a clean and affordable street food or exotic food they used to find to satisfy the feeling for an exciting food taste like the exotic foods. We shall value the importance of good customer relationship more than the importance of money. It's more than enough to see them happy and satisfied with our service. Getting their trust and loyalty will be our abundant reward.
Enviromental
The environmental responsibility of Exogrill is also being valued. Exogrill will never be an additional burden to the present problem of our environment. The material wastes from food that the exogrill has produced, will be reused for other purpose like fertilizer for plants. The materials used like bottles, tin cans from drinks, will be recycled to produce useful creations like for artworks and improvised utensils. By these the Exogrill promotes the use of recycling for the conservation of the environment.
Exogrill is simply a small business engaged in selling food like street food (but in more general term, we call it exotic food). From the name itself, the business offers primarily exotic food as well as other popular pinoy street food. Exogrill also offers drinks as its secondary products like "juices, palamig, and softdrinks" that are readily available and sold in affordable prices. Exogrill is most likely a food cart business but it is somehow different for it offers different variants of exotic or street food and not solely focusing on one or single food product unlike other food cart businesses.
Street food is very common on filipinos especially for those who live in urban areas. Many people have patronized street food because of its affordability, ease of preparation and because of its unique taste. Up to this present, street food still has consistent customer demand among urban-dwellers. And it's by this we can tell that
availability of many potetial buyers can easily be obtained by Exogrill.
The location of Exogrill is beside SNR Price Mart in muñoz, Quezon City. Aside from being near to the homeplaces of the business owners, it is also near to a public market and foot bridge where there are many passers-by passing every minute and every second. The passers-by are the Exogrill's principal target customers who are spontaneously become potential buyers of products within a given place. The place is also chosen to obtain the necessary ingredients and materials needed for the products of Exogrill because of the public market nearby.
The potential customers of Exogrill are adults and students from age twelve and above who are very capable and have good chances of buying exotic or street food. These people belong to an average filipino who only earns income just enough and always consider the affordability of a product.
The marketing strategy of Exogrill is to emphasize the selling of exotic food (knowing that it is already considered part of Filipino culture). The business will be always open for change (innovation) and is very positive to get a good market potential and soon to become a bigger business.
Exogrill is a partnership business that will be equally managed by Jerry Jake Reyes, Janine Adornado, Sarah Jane Mata, Gemmalyn Mascardo, Ma. Rosario Valera and Mark Jason Sanchez. Each of them plays equal participation in running the business.
1.1 Name of the Business
Exogrill business is a small food-selling business associated with selling of exotic food or street food and drinks as well. The name "Exogrill" was derived from the words "exotic" and "grill" because most exotic foods being offered are grilled. The two words were combined to form "Exogrill"
1.2 Vision and Mission/Credo
1.2.1 Core Purpose
to give an outstanding impression of unique exotic food taste with the purpose of meeting their demands for an affordable yet reasonable exotic or street food.
1.2.2 Core Values
¤ Trust and integrity
- we will act with integrity which means always doing thing legally, ethically, and morally.
- we will honor the spirit and intent of our actions and our words.
¤ Employee Engagement
- we will contribute to a safe, secure and supportive work environment.
-we will pursue challenging and rewarding work opportunities that nature personal and professional initiative and growth.
- we will genuinely listen, seek understanding and encourage open dialogue
-we will recognize and celebrate individual and team success.
¤Customer Focus
-we will listen to our customers.
-we will focus on customer relationships that build, trust, confidence and loyalty.
¤Respect
-we will treat others with dignity, valuing and benefiting from personal differences.
-we will value other's time, skills, views and contributions.
-we will be accountable for the impact of our actions and behavior on fellow employees, customer, shareholders, and the communities in which we operate.
1.2.3 Mission
To meet the interest of Exogrill's valued customers on its products particularly the exotic food by serving them the best and well-served food products for the benefit of maintaining the good customer and business relationship empowered by their trust and loyalty for the Exogrill.
1.2.4 Vision
To establish a good food-selling business environment within Quezon City, made known by clean and satisfying food service, through proper customer accomodation and proper provision of goods and services just especially made for them.
1.3 Location
Exogrill's location is located beside SNR Price Mart in Muñoz, Quezon City. The place is a personal advantage for the part of the owners because it is near to their respective homeplaces. Also, many people are noticiably passing in that particular area. It is also a good source to obtain our needs for our products.
1.4 The Product/Service
The product that the Exogrill will going to offer are exotic foods or street foods such as:
balut, grilled chicken liver, adobong isaw, papaitan, bopis, tenga ng baboy, dugo ng manok, boiled quail eggs, adidas or chicken foot, and one day old chick.
Exogrill will also offer drinks as secondary products such as: palamig, softdrinks and bottled drinks.
1.4.1 Competitive edge
We believe that the Exogrill's product will be feasible. Exogrill has its competitive advantage in the market. The products have always been observed to gain adequate number of customers that exist eversince they were introduced in the market. These products such as street foods are known to be affordable and delicious. These are the foods that the Exogrill will bring onto the market, giving their most and delightful tastes appropriated for the demand of the majority customers with the same price at their improved taste.
1.5 The customers
Almost all ages are very good target market for exotic food or street food. Whether they are children, teen-agers or adults, they are the Exogrill's potential buyers. In more specific, people in age twelve (or even less) and older are the target customers of Exogrill.
1.6 Management
1.7 Financial highlights
1.8 Corporate Social Responsibility
Exogrill, even just a small business, will always give a great consideration its present and future impact given by its continous operation in the economy, social and environment.
1.8.1 Economic
Exogrill is devoted to being a decent business entity in the economy. By means of economic help, Exogrill will serve the community of Quezon City by giving job opportunities for the residents and encouraging other people to create a business even the small ones that mainly aim to improve their lives. We also advertise the exotic or street food as the people's alterative or one of the food choices for their appetite and pocket, since the street foods become a natural part of our culture.
1.8.2 Social
The Exogrill is not just a business estabished for profit; it is also committed to helping people even by just a little contribution. We will give a satisfying effort on giving people the best in food experience they deserve. We will introduce a clean and affordable street food or exotic food they used to find to satisfy the feeling for an exciting food taste like the exotic foods. We shall value the importance of good customer relationship more than the importance of money. It's more than enough to see them happy and satisfied with our service. Getting their trust and loyalty will be our abundant reward.
Enviromental
The environmental responsibility of Exogrill is also being valued. Exogrill will never be an additional burden to the present problem of our environment. The material wastes from food that the exogrill has produced, will be reused for other purpose like fertilizer for plants. The materials used like bottles, tin cans from drinks, will be recycled to produce useful creations like for artworks and improvised utensils. By these the Exogrill promotes the use of recycling for the conservation of the environment.
Tuesday, August 24, 2010
To whom it may concern;
good day!
We are students of Quezon City Polytechnic University (QCPU) San Francisco Campus and we would like to request for an approval from your company.
As partial fulfillment of the requirement for the degree of bachelor of science in Entrepreneurial management, we were given a group project that we need to do in compliance with the school requirements. We are going to conduct a case study and we gladly choose to conduct it in your company to be our subject. If granted, we are so fortunate and excited to do the case study with your company.
We hopefully wish that you'll give our request a kind consideration and approval.
Sincerely,
group representative
good day!
We are students of Quezon City Polytechnic University (QCPU) San Francisco Campus and we would like to request for an approval from your company.
As partial fulfillment of the requirement for the degree of bachelor of science in Entrepreneurial management, we were given a group project that we need to do in compliance with the school requirements. We are going to conduct a case study and we gladly choose to conduct it in your company to be our subject. If granted, we are so fortunate and excited to do the case study with your company.
We hopefully wish that you'll give our request a kind consideration and approval.
Sincerely,
group representative
Company Location
Quezon City is our good choice for the Exobar's location. The place is merely chosen for practical reasons. It's our personal preference because it is just the same with the location of our homeplace. It is near to our family, friends and relatives so that we can easily ask for assistance anytime when needed. Aside from these, Quezon City is known to be a progressive city in Metro Manila and has many business establisments have successfully run up to this time. We believe that the Exobar can manage to get appropriate number of customers within this place.
The address of Exobar is at E. Esguera, Mother Ignacia Avenue, Quezon City. This is an area in Quezon City where there are no specific businesses in the same line of business of Exobar. The place is not polluted and environmentally attractive so it fits with the Exobar's choice in creating a good business environment. There are many potential customers because the are many residents here who were adult enough and most of them have good earning jobs. We have no risk of finding staffs because we only need few to start the business.
Quezon City is our good choice for the Exobar's location. The place is merely chosen for practical reasons. It's our personal preference because it is just the same with the location of our homeplace. It is near to our family, friends and relatives so that we can easily ask for assistance anytime when needed. Aside from these, Quezon City is known to be a progressive city in Metro Manila and has many business establisments have successfully run up to this time. We believe that the Exobar can manage to get appropriate number of customers within this place.
The address of Exobar is at E. Esguera, Mother Ignacia Avenue, Quezon City. This is an area in Quezon City where there are no specific businesses in the same line of business of Exobar. The place is not polluted and environmentally attractive so it fits with the Exobar's choice in creating a good business environment. There are many potential customers because the are many residents here who were adult enough and most of them have good earning jobs. We have no risk of finding staffs because we only need few to start the business.
Company Ownership and Legal Form
Partnership
Exobar is a partnership company in which capital is contributed equally by each partner. Each partner has its respective role in running the company. Each of them has agreed to comply with the partnersip contract that deals with the capital contributions, division of profit and loss and dissolution procedures for the partners who act as co-owners of Exobar company.
Partnership
Exobar is a partnership company in which capital is contributed equally by each partner. Each partner has its respective role in running the company. Each of them has agreed to comply with the partnersip contract that deals with the capital contributions, division of profit and loss and dissolution procedures for the partners who act as co-owners of Exobar company.
Company Summary
Exobar is a partnership company managed by Jerry Jake G. Reyes as General Manager, Janine Adornado as HR Manager, Sarah Jane Mata as Financial Manager, Gemmalyn Mascardo as Operations Manager, and Maria Valera Rosario as Marketing Manager. Exobar is a service-oriented company and concerned with food sevice. The Exobar is a Bar business that sells exotic foods or "polutan" and drinks, as well as offers musical entertainment by providing live band performances.
Exobar is the home of excitement and entertainment. It only provides the product and services appropriated for the demand of customers.
Exobar is a partnership company managed by Jerry Jake G. Reyes as General Manager, Janine Adornado as HR Manager, Sarah Jane Mata as Financial Manager, Gemmalyn Mascardo as Operations Manager, and Maria Valera Rosario as Marketing Manager. Exobar is a service-oriented company and concerned with food sevice. The Exobar is a Bar business that sells exotic foods or "polutan" and drinks, as well as offers musical entertainment by providing live band performances.
Exobar is the home of excitement and entertainment. It only provides the product and services appropriated for the demand of customers.
Saturday, August 21, 2010
Executive Summary
Exobar offers exotic foods as "polutan" and variety of beverages and provides musical performances for customer entertainment.
Exobar's primary customers are adults who are in age eighteen (18) and older. Customers who are fond of drinking, watching live band performances and customers who are looking for excitement, new tastes and fun will sure get an interest to try Exobar. As for the wants of customers, we introduce exotic food as a strange yet good tasting "polutan" inside a bar while enjoying the music and drinks. Exotic food is the Exobar's main attraction for its potential customers.
Along the vicinity of Quezon City, number of bars has grown especially in the area of Timog Avenue, Quezon Avenue and Eastwood. This means that people in Quezon City have a great demand to go to Bars and have fun. The location of Exobar is in Quezon City at E. Esguera, Mother Ignacia Avenue to be exact. Exobar assumed to get a good market potential because it is in the center of Timog Avenue, West Avenue, North Avenue, Quezon Avenue and other nea residential areas in Quezon City.
The marketing strategy of Exobar is to emphasize the selling of exotic foods and to introduce a different variation of Bar among other Bars located in Quezon City. The Exobar will also be focusing on the potential improvements of the business when referred to musical entertainment.
The Exobar is a partnership company that will be managed by Jerry Jake Reyes as General Manager, Janine Adornado as HR Manager, Gemmalyn Mascardo as Operations Manager, Ma. Valera Rosario as Marketing Manager and Sarah Jane Mata as Financial Manager. Altogether, the management of Exobar will be in good hands and will have a good business potential.
1. Name of the Business
Exobar Company is a Bar business associated with selling of exotic food as the company's primary attraction. The name "Exobar" was derived from the words "Exotic" and "Bar". The two words were combined to form "EXOBAR".
2. Vision and Mission
Vision
To establish a well-known Bar business in Quezon City by providing top class services and musical entertainment on the Exobar's supportive customers through proper accomodation and proper provision of goods and services such as the exotic food, diffirent variants of drinks and live band performances just made for customer enjoyment and their satisfaction.
3. The Location
Exobar's location is at E. Esguera, Mother Ignacia Avenue, Quezon City.
4. The Product / Service
The products that the Exobar will going to offer are:
1.) Exotic foods - special dishes offered in Bar like adobo/fried/roasted rat and frog, fried beetles, adobong kambing, fried crickets, papaitan, balut, sauted (ginisa) huge worms.
2.) Drinks - Exobar will offer juices like freshly juiced fruits, shakes and read to serve juice drinks in cans and bottles; and alcoholic beverages like wine, liquor, brandy, vodka, and some other variants of beverages that are usually available in almost all bars.
The Exobar is also in service concern. It offers services like
daily musical band performances for customer entertainment.
The Exotic foods are the company's main attraction. It will make a different and unique set up of Bar compared to other competitors.
5. The Customers
The Exobar Company targets to have all the customers in the legal age (adults) for all the products and services it offers. The Exobar is only exclusive for age eighteen (18) and older in order to avoid conflicts about age restrictions.
The range of potential customers would come from the area of Mother Ignacia Avenue in Quezon City.
6. The Management Team
The Exobar Company is a partnership organization that will be managed by :
Jerry Jake Reyes as General Manager - he takes the overall responsibility for the business. He monitors the business stability and its potentials.
Janine Adornado as HR Manager - she is assigned to choose the Exobar's future employees. She has the power to hire and fire or promote the company's employees.
Sarah Jane Mata as Financial Manager - she is responsible for providing financial advice to the company. She manages the financial stability of the company.
Gemmalyn Mascardo as Operations Manager - she is responsible for planning and helping the company's operations. She helps in decision-making about business transactions and monitors the flow of business operations.
Maria Rosario Valera as Marketing Manager - she takes responsibility the promotional activities that the company will use for its growth and development. She is also the guide for the company's future plans.
8. Corporate Social Responsibility
Economic
The Exobar is devoted to being a decent business in the economy. By means of economic help, Exobar will serve the comunity of Quezon City to give job opportunities for the residents. The business will also help promote the Quezon City to acquire tourist visitors by serving exotic foods that may eventually attract them and by providing musical entertainment for enjoyment and customers satisfaction.
Social
The Exobar is not just a business stablished for profit, it is also committed to helping people even by just a little contribution. The Exobar will serve as the home for excitement and enjoyment and have no intention to promote vices like alcohol. The Exobar is only a place to forget problems eventhough in just an hour or a day to have fun and relax. The Exobar serves to give customer satisfaction through music and providing services appropriated for their wants.
Environmental
The environmental responsibility of Exobar is also being valued. The Exobar will never be an additional burden to the environment. The material wastes from food that the Exobar has produced, will be reused for other purpose like fertilizer for plants. The materials used like bottles, tincans from drinks, will be recycled to produce useful creations like for artworks and improvised utensils. By these the Exobar promotes the use of recycling for the conservation of the environment.
9. Keys to Success
We belive that the Exobar will gain its market potentials by considering the following:
a. Product / service - Exobar will only sell the popular and commonly ordered drinks in most Bars. The Exobar will serve unique "polutan", the exotic foods, that surely will attract customers to try as for curiosity and adventure. As for the musical entertainment, though the performers are not that much popular, the customers can guarantee entertaining performances and only the best music will be played.
b. Price - affordability is a great factor so we take consideration to sell the products and services in the most affordable price as for a business starter.
c. Promotion - in able for the Exobar to become known, it will undertake the following promotional activities:
1.) Advertisement - the Exobar company will release ads in newspapers and online ads in websites for better promotion.
2.) Free Offers - on first month of operation, customers will not be charged of entrance fee plus and table charge which means only ordered food and drinks wil be charged to customers.
d. Place - the location of the business is near in most residential areas in Quezon City. This means that the Exobar has a good chance to have enough collective customers with little risk. The exact location is in E. Esguera, Mother Ignacia Avenue, Quezon City. This is an area in Quezon City with no competitors yet or if there are, very far or not so much popular to the place.
e. People / Management Team - as for the start of business operation, the partners will manage the Exobar as the co-owners and Co-workers too. The partners will also be the employees of the company and would just ask assistance from family, relatives or friends. The partners assume that on the first three months of operations, there will only be few customers that only need few staffs. After three months of operations, the Exobar will hir appropriate numbers of staffs for proper accomodation of customers and better provision of services. The management team will be led by the partners themselves.
f. Profitability - the exotic food which is the Exobar's main attraction will earn good profit because other bars in the location of the business do not offer food as excitingly different as exotic foods.
Exobar offers exotic foods as "polutan" and variety of beverages and provides musical performances for customer entertainment.
Exobar's primary customers are adults who are in age eighteen (18) and older. Customers who are fond of drinking, watching live band performances and customers who are looking for excitement, new tastes and fun will sure get an interest to try Exobar. As for the wants of customers, we introduce exotic food as a strange yet good tasting "polutan" inside a bar while enjoying the music and drinks. Exotic food is the Exobar's main attraction for its potential customers.
Along the vicinity of Quezon City, number of bars has grown especially in the area of Timog Avenue, Quezon Avenue and Eastwood. This means that people in Quezon City have a great demand to go to Bars and have fun. The location of Exobar is in Quezon City at E. Esguera, Mother Ignacia Avenue to be exact. Exobar assumed to get a good market potential because it is in the center of Timog Avenue, West Avenue, North Avenue, Quezon Avenue and other nea residential areas in Quezon City.
The marketing strategy of Exobar is to emphasize the selling of exotic foods and to introduce a different variation of Bar among other Bars located in Quezon City. The Exobar will also be focusing on the potential improvements of the business when referred to musical entertainment.
The Exobar is a partnership company that will be managed by Jerry Jake Reyes as General Manager, Janine Adornado as HR Manager, Gemmalyn Mascardo as Operations Manager, Ma. Valera Rosario as Marketing Manager and Sarah Jane Mata as Financial Manager. Altogether, the management of Exobar will be in good hands and will have a good business potential.
1. Name of the Business
Exobar Company is a Bar business associated with selling of exotic food as the company's primary attraction. The name "Exobar" was derived from the words "Exotic" and "Bar". The two words were combined to form "EXOBAR".
2. Vision and Mission
Vision
To establish a well-known Bar business in Quezon City by providing top class services and musical entertainment on the Exobar's supportive customers through proper accomodation and proper provision of goods and services such as the exotic food, diffirent variants of drinks and live band performances just made for customer enjoyment and their satisfaction.
3. The Location
Exobar's location is at E. Esguera, Mother Ignacia Avenue, Quezon City.
4. The Product / Service
The products that the Exobar will going to offer are:
1.) Exotic foods - special dishes offered in Bar like adobo/fried/roasted rat and frog, fried beetles, adobong kambing, fried crickets, papaitan, balut, sauted (ginisa) huge worms.
2.) Drinks - Exobar will offer juices like freshly juiced fruits, shakes and read to serve juice drinks in cans and bottles; and alcoholic beverages like wine, liquor, brandy, vodka, and some other variants of beverages that are usually available in almost all bars.
The Exobar is also in service concern. It offers services like
daily musical band performances for customer entertainment.
The Exotic foods are the company's main attraction. It will make a different and unique set up of Bar compared to other competitors.
5. The Customers
The Exobar Company targets to have all the customers in the legal age (adults) for all the products and services it offers. The Exobar is only exclusive for age eighteen (18) and older in order to avoid conflicts about age restrictions.
The range of potential customers would come from the area of Mother Ignacia Avenue in Quezon City.
6. The Management Team
The Exobar Company is a partnership organization that will be managed by :
Jerry Jake Reyes as General Manager - he takes the overall responsibility for the business. He monitors the business stability and its potentials.
Janine Adornado as HR Manager - she is assigned to choose the Exobar's future employees. She has the power to hire and fire or promote the company's employees.
Sarah Jane Mata as Financial Manager - she is responsible for providing financial advice to the company. She manages the financial stability of the company.
Gemmalyn Mascardo as Operations Manager - she is responsible for planning and helping the company's operations. She helps in decision-making about business transactions and monitors the flow of business operations.
Maria Rosario Valera as Marketing Manager - she takes responsibility the promotional activities that the company will use for its growth and development. She is also the guide for the company's future plans.
8. Corporate Social Responsibility
Economic
The Exobar is devoted to being a decent business in the economy. By means of economic help, Exobar will serve the comunity of Quezon City to give job opportunities for the residents. The business will also help promote the Quezon City to acquire tourist visitors by serving exotic foods that may eventually attract them and by providing musical entertainment for enjoyment and customers satisfaction.
Social
The Exobar is not just a business stablished for profit, it is also committed to helping people even by just a little contribution. The Exobar will serve as the home for excitement and enjoyment and have no intention to promote vices like alcohol. The Exobar is only a place to forget problems eventhough in just an hour or a day to have fun and relax. The Exobar serves to give customer satisfaction through music and providing services appropriated for their wants.
Environmental
The environmental responsibility of Exobar is also being valued. The Exobar will never be an additional burden to the environment. The material wastes from food that the Exobar has produced, will be reused for other purpose like fertilizer for plants. The materials used like bottles, tincans from drinks, will be recycled to produce useful creations like for artworks and improvised utensils. By these the Exobar promotes the use of recycling for the conservation of the environment.
9. Keys to Success
We belive that the Exobar will gain its market potentials by considering the following:
a. Product / service - Exobar will only sell the popular and commonly ordered drinks in most Bars. The Exobar will serve unique "polutan", the exotic foods, that surely will attract customers to try as for curiosity and adventure. As for the musical entertainment, though the performers are not that much popular, the customers can guarantee entertaining performances and only the best music will be played.
b. Price - affordability is a great factor so we take consideration to sell the products and services in the most affordable price as for a business starter.
c. Promotion - in able for the Exobar to become known, it will undertake the following promotional activities:
1.) Advertisement - the Exobar company will release ads in newspapers and online ads in websites for better promotion.
2.) Free Offers - on first month of operation, customers will not be charged of entrance fee plus and table charge which means only ordered food and drinks wil be charged to customers.
d. Place - the location of the business is near in most residential areas in Quezon City. This means that the Exobar has a good chance to have enough collective customers with little risk. The exact location is in E. Esguera, Mother Ignacia Avenue, Quezon City. This is an area in Quezon City with no competitors yet or if there are, very far or not so much popular to the place.
e. People / Management Team - as for the start of business operation, the partners will manage the Exobar as the co-owners and Co-workers too. The partners will also be the employees of the company and would just ask assistance from family, relatives or friends. The partners assume that on the first three months of operations, there will only be few customers that only need few staffs. After three months of operations, the Exobar will hir appropriate numbers of staffs for proper accomodation of customers and better provision of services. The management team will be led by the partners themselves.
f. Profitability - the exotic food which is the Exobar's main attraction will earn good profit because other bars in the location of the business do not offer food as excitingly different as exotic foods.
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